Product launch
Share launches with opted-in customers interested in that brand or product category.
All retail use casesCONVERSO FOR BEAUTY & PERSONAL CARE
Make product discovery and replenishment easier to follow up.
Cosmetics stores, beauty retailers and personal care brands. Connect product inquiries, your sales team and timely WhatsApp follow-ups.
01 / START WITH THE CUSTOMERGet the details.
Get the details.
Make the next reply useful.
Choose your questions and Hot, Warm or Cold labels around how your store sells.
What to ask
Product category, brand or shade preference, budget and purchase timing.
What your team gets
Assign a store associate to confirm the product and shade, then help arrange collection.
EXAMPLE CUSTOMER CONTEXTFoundation · Shade preference saved · Store pickup
ILLUSTRATIVE WHATSAPP CONVERSATION
Can you help me find my usual foundation shade?
Please share the brand and shade you use. Would you like to collect it in store?
Responses saved to the lead record. Your rules determine the inquiry label and assignment.
02 / GIVE CUSTOMERS A REASON TO REPLYRelevant campaigns.
Relevant campaigns.
Better conversations.
Use recorded interests and customer permission to decide who receives each campaign.
Replenishment reminder
Agree on a useful reminder date with the customer and invite them to reorder.
Routine essentials
Share relevant complementary products based on recorded preferences and purchases.
03 / KEEP THE NEXT STEP VISIBLEFollow up with purpose.
Follow up with purpose.
Track what happens next.
Confirm the customer’s preferences before suggesting products. Schedule agreed reorder reminders and hand detailed product questions to your team.
- 01
Inquiry
- 02
Preference captured
- 03
Product confirmed
- 04
Purchased
Example deal stages you can adapt to your store. Your team confirms stock, pricing and fulfilment.
Explore the CRM & WhatsApp solutions behind this flowMake your next customer
conversation count.
See how Converso can support your beauty & personal care business.
Explore the retail overview