WhatsApp API + CRM
Keep product interests and customer conversations together.
All use cases
Converso for retail businessesMore than one sale.
More than one sale.
A reason to come back.
Turn product inquiries into store conversations. Keep customers connected before and after their purchase.
For local shops, independent retailers and multi-person showroom teams.YOUR NEXT SALES CONVERSATIONIllustrative retail inquiry
KS
Kavya Shah
Product inquiry- Interested in
- Dining table
- Budget
- Around ₹20,000
- Preference
- Four-seater
- Purchase plan
- This weekend
NEXT STEP FOR YOUR TEAMShare suitable options. Invite a store visit.
Remember what the shopper is looking for.
WhatsApp campaigns
Share relevant collections, offers and availability updates.
Automation workflows
Follow up before purchase and stay connected afterwards.
FOR THE WAY YOUR STORE SELLSDifferent products.
Different products.
The same need to stay connected.
Start with the conversations your customers already have with your store.
Fashion & footwear
Save sizes and style preferences. Share relevant collections and store invitations.
Explore use caseElectronics & appliances
Understand requirements, share product options and follow up after a demonstration.
Explore use caseFurniture & home décor
Collect dimensions and budgets. Follow up on selections, quotations and showroom visits.
Explore use caseJewellery & accessories
Capture occasions and preferences. Invite interested shoppers to view suitable collections.
Explore use caseBeauty & personal care
Remember product interests. Schedule relevant repeat-purchase reminders for opted-in customers.
Explore use caseGrocery & everyday essentials
Share relevant offers and repeat-order reminders with opted-in regular customers.
Explore use case01 / ONE CUSTOMER. MORE THAN ONE VISIT.Select a stage to see how it works.
From “Do you have this?”
To “I’ll shop with you again.”
Your team sets the rules.
Converso handles the repeatable follow-ups.
EXAMPLE WORKFLOW / Product inquiry
Remember the requirement from the first message.
WHEN THIS HAPPENS
A shopper asks about a product through a connected channel.
Converso can
- 1Ask about the product and relevant preferences.
- 2Capture budget and purchase timing when useful.
- 3Save the answers and tag the product interest.
Your team takes it from here
Check availability and help the customer choose suitable options.
Your retail storeExample WhatsApp conversation
SHOPPER CONVERSATION
Hi Kavya! What size dining table are you looking for, and what’s your budget?
A four-seater, around ₹20,000.
Shopping preferences savedStaff checks suitable options
Example flows configured around your stages, message content and contact permissions.
02 / CAMPAIGNS WITH A REASON TO REPLYGive customers a reason
Give customers a reason
to visit, reply or return.
Use saved requirements and tags to organise audiences for your WhatsApp campaigns.
01
New arrivals & collections
WHO IT’S FOR
Opted-in customers interested in that product category.
EXAMPLE MESSAGE
Our new home décor collection is here. Would you like to see the latest pieces?
Share relevant product options
Turn new arrivals into relevant conversations.
02
Relevant offers
WHO IT’S FOR
Opted-in shoppers whose interests match the products on offer.
EXAMPLE MESSAGE
We have selected dining sets on offer this week. Want the details before visiting?
Invite a store conversation
Give interested shoppers a useful reason to return.
03
Availability follow-up
WHO IT’S FOR
Opted-in shoppers who asked about an unavailable item, after staff confirms stock.
EXAMPLE MESSAGE
The item you asked about is available again. Would you like us to confirm the details?
Reconnect with an interested shopper
Use recorded interest when availability changes.
The campaign starts the conversation. Your team follows up with the customer’s context.
03 / A CLEARER PICTURE FOR YOUR TEAMKeep the details.
Keep the details.
Lose the guesswork.
At your desk or on the move.
Your team can work from iOS and Android.
Continue the conversation.
Keep product preferences, sizes, budgets and conversations in one place.
Give each lead an owner.
Let your staff continue the conversation with the customer’s previous context.
See which inquiries progress.
Track recorded inquiries, follow-ups and purchase outcomes across your team.
04 / MAKE IT WORK FOR YOUR BUSINESSYour products.
Your products.
Your customer interests.
Your follow-up process.
Build the flow around how your team actually sells.
- 01
Choose your qualification questions.
Ask only what helps: product, size, preference, budget and intended purchase date.
- 02
Define the next steps.
Set Hot, Warm or Cold labels, assignments and follow-up messages.
- 03
Connect campaigns with conversations.
Bring connected ad and website inquiries into the same process.
Choose the support you need.
Compare plans Starter for CRM and campaigns. Growth adds WhatsApp and email automation.
Growth+ adds Meta campaign setup, creatives, CAPI integration and automation setup.
Make the first purchase
the start of a relationship.
See how Converso can support your business, from inquiry to customer.
Explore other use cases